Eduard Petrescu on the Impact of Digitalization and Modern Technologies in Advertising
Eduard Petrescu, CEO of EKO Group, was recently invited to Radio România Actualități to discuss the role of digitalization and modern technologies in advertising strategy. In an ever-evolving world, companies must adopt new technologies to remain competitive and relevant in the market.
Digital Transformation and Data Access
The Importance of Data in Advertising Strategy
"Digitalization has completely transformed how companies collect and use data," says Eduard Petrescu. "Access to detailed data about consumer behavior allows companies to create much more personalized and effective advertising campaigns."
Using modern data analysis technologies helps companies better understand customer needs and preferences, enabling them to deliver targeted messages that have a greater impact. This data can be used to segment the audience and optimize campaigns in real-time.
Marketing Automation
Streamlining Processes and Increasing Productivity
"Marketing automation plays a crucial role in modern advertising strategy," explains Petrescu. "It allows companies to streamline repetitive processes and increase the productivity of marketing teams."
Marketing automation platforms can manage tasks such as email sending, audience segmentation, social media campaign management, and campaign performance analysis. This enables marketing teams to focus on the strategic and creative aspects of their campaigns.
Programmatic Advertising
Using Artificial Intelligence for Precise Targeting
"Programmatic advertising uses artificial intelligence and advanced algorithms to deliver highly targeted ads," says Eduard Petrescu. "This ensures that messages reach the right people at the right time."
With programmatic advertising, companies can automatically bid for ad space in real-time, maximizing the efficiency of their advertising budget. This type of advertising also allows for continuous measurement and optimization of campaigns, ensuring better results.
Augmented Reality and Virtual Reality
Creating Immersive Experiences for Consumers
"Augmented Reality (AR) and Virtual Reality (VR) technologies offer unique opportunities for creating immersive and interactive experiences," explains Petrescu. "These technologies can transform how consumers interact with brands."
Companies can use AR and VR to offer product demonstrations, virtual tours of locations, and interactive experiences that capture consumers’ attention and engage them in new and innovative ways. These technologies help differentiate brands and create stronger connections with the audience.
Mobile Marketing
Adapting Strategies for Mobile Users
"In the digital age, mobile marketing has become essential," says Eduard Petrescu. "With more and more consumers using smartphones and tablets to access information and make purchases, companies need to adapt their advertising strategies to reach these users."
Optimizing websites for mobile, creating mobile apps, and using mobile advertising are some of the strategies that can help companies reach a wider audience and improve user experience.
Measuring and Analyzing Performance
Using Advanced Analytics Tools
"Modern technologies offer advanced tools for measuring and analyzing advertising campaign performance," emphasizes Eduard Petrescu. "These tools allow companies to monitor and evaluate campaign effectiveness in real-time and make quick adjustments to optimize results."
Using analytics tools, companies can collect data on user behavior, conversion rates, ad performance, and more. This information is essential for understanding what works and for improving marketing strategies in the long term.
Eduard Petrescu: Advice for Adopting Modern Technologies in Advertising
Investing in Technology and Team Training
"Companies need to invest in modern technologies and in training their teams to use these technologies to the fullest," recommends Eduard Petrescu. "It’s important to stay up-to-date with the latest trends and innovations in advertising."
Petrescu emphasizes the importance of a proactive approach in adopting new technologies and developing the marketing team’s skills. "A well-prepared team equipped with the right tools can transform how a company promotes its products and services."
In conclusion, Eduard Petrescu, CEO of EKO Group, highlighted the essential role of digitalization and modern technologies in advertising strategy. Access to data, marketing automation, programmatic advertising, AR and VR technologies, mobile marketing, and the use of advanced analytics tools are crucial elements for the success of modern advertising campaigns.
With a well-thought-out strategy and investment in technology and training, companies can navigate digital challenges and maximize the impact of their advertising. Eduard Petrescu underscores the importance of adaptability and innovation to ensure long-term growth and success.
